Doubling online sales for a Swadeshi handicrafts brand
- brand identiy
- presentation Design
brand overview
Incorporated in 1906 in the heart of the Swadeshi Movement, The Bombay Store – then known as The Bombay Swadeshi Store – was formed with a vision to prioritise the promotion of authentic Indian Made handicrafts. The first store was founded by some of the Great Indian Patriots & Businessmen like Lokmanya Tilak and Sir Jamshedji Ratanji Tata.
Through the last 115 years since its inception, The Bombay Store has dedicatedly brought exquisite Indian handicrafts and artefacts to every Indian door; thus enabling people to discover a new India.
the Challenges
The brand’s digital presence was nowhere on par with its strong offline presence achieved with 22 retail storefronts spread across the nation.
Their presence on Social Media was inconsistent in terms of design that resonated with the brand’s style and target audience.
The brand had the untapped potential of expanding business beyond the Indian landscape and going global.
the approach
The brand’s digital presence was nowhere on par with its strong offline presence achieved with 22 retail storefronts spread across the nation.
Their presence on Social Media was inconsistent in terms of design that resonated with the brand’s style and target audience.
The brand had the untapped potential of expanding business beyond the Indian landscape and going global.
the impact
Saw a significant boost in in-store footfalls – particularly in the 2 flagship storefronts in Mumbai and Pune.
Achieved 2x online sales in just 3 months.
Garnered a 30% increase in Social Media engagement.
The long barrow was built on land previously inhabited in the Mesolithic period. It consisted of a sub-rectangular earthen tumulus, estimated to have been 15 metres (50 feet) in length, with a chamber built from sarsen megaliths on its eastern end. Both inhumed and cremated human remains were placed within this chamber during the Neolithic period, representing at least nine or ten individuals.
Khadija Abidin
founder at darwinbox
