A deep research of the market landscape helped us identify what appealed to the Indian masses the most.
After tapping all discovery touchpoints, we carried out a series of discussions with team Titan, and defined the visual categories under which the watchfaces would be designed.
A phase of creative mood-boarding for every defined category helped team Titan to envision what the designs would look like under each category.
In the execution phase we accommodated client feedback in the designs through quick feedback cycles to create a collaborative experience.