Crafting a Harmonious Branding Identity for 3AM Records
- brand identity
- Award Design
brand overview
3AM Records is a Mumbai-based independent record label that celebrates the vibrant and diverse music scene of India. Founded by a passionate group of music enthusiasts, 3AM Records is dedicated to discovering and nurturing emerging talent, while providing a platform for established artists to showcase their unique sounds.
the Challenges
- Developing a brand identity that resonates with both music enthusiasts and industry professionals, capturing the essence of 3AM Records’ progressive and forward-thinking approach.
- Creating a visual language that seamlessly blends the rich cultural heritage of Indian music with a modern and global appeal.
- Establishing a strong brand presence in a highly competitive and saturated music industry.
the approach
- Designed a visually striking logo that harmoniously combines a music note and the number 3, representing the brand’s commitment to progressive sounds and its midnight inception.
- Crafted a vibrant and dynamic color palette that evokes the energy and diversity of today’s music, while maintaining a modern and sophisticated aesthetic.
- Developed a comprehensive brand identity system, including guidelines for typography, imagery, and application across various touchpoints.
- Collaboratively designed promotional materials, merchandise, and digital assets to establish a cohesive and impactful brand presence.
the impact
- Successfully captured the essence of 3AM Records’ vision, positioning the brand as a trailblazer in today’s music industry.
- The harmonious blend of traditional and contemporary elements in the brand identity resonated with both music enthusiasts and industry professionals, garnering widespread recognition and appreciation.
- The distinctive logo and visual language became instantly recognizable, elevating brand recall and enhancing the overall brand equity.
- Fostered a strong sense of loyalty and connection among the brand’s dedicated fan base, solidifying 3AM Records’ position as a leading voice in the current music scene.
We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.
