Crafting a Harmonious Branding Identity for 3AM Records

brand overview

3AM Records is a Mumbai-based independent record label that celebrates the vibrant and diverse music scene of India. Founded by a passionate group of music enthusiasts, 3AM Records is dedicated to discovering and nurturing emerging talent, while providing a platform for established artists to showcase their unique sounds.

the Challenges

  • Developing a brand identity that resonates with both music enthusiasts and industry professionals, capturing the essence of 3AM Records’ progressive and forward-thinking approach.
  • Creating a visual language that seamlessly blends the rich cultural heritage of Indian music with a modern and global appeal.
  • Establishing a strong brand presence in a highly competitive and saturated music industry.

the approach

  • Designed a visually striking logo that harmoniously combines a music note and the number 3, representing the brand’s commitment to progressive sounds and its midnight inception.
  • Crafted a vibrant and dynamic color palette that evokes the energy and diversity of today’s music, while maintaining a modern and sophisticated aesthetic.
  • Developed a comprehensive brand identity system, including guidelines for typography, imagery, and application across various touchpoints.
  • Collaboratively designed promotional materials, merchandise, and digital assets to establish a cohesive and impactful brand presence.

the impact

  • Successfully captured the essence of 3AM Records’ vision, positioning the brand as a trailblazer in today’s music industry.
  • The harmonious blend of traditional and contemporary elements in the brand identity resonated with both music enthusiasts and industry professionals, garnering widespread recognition and appreciation.
  • The distinctive logo and visual language became instantly recognizable, elevating brand recall and enhancing the overall brand equity.
  • Fostered a strong sense of loyalty and connection among the brand’s dedicated fan base, solidifying 3AM Records’ position as a leading voice in the current music scene.

We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.

Jermina Menon

It's your time
to take-off!