Redefining Traditional Snacking
- brand identiy
- presentation Design
brand overview
BhujiaLalji, an iconic Indian snacks brand rooted in Rajasthan, has evolved into a modern powerhouse offering a diverse range of namkeen and snacks. Balancing tradition and innovation, BhujiaLalji is committed to providing authentic taste and quality, becoming a household favourite across retail and e-commerce platforms.
the Challenges
the approach
Established a new design guideline applied consistently across marketing collateral (Amazon, stall booths, standees, catalogues).
Innovatively designed jacket-style packaging for maida-based products, enhancing product visibility.
Merged modern aesthetics with the Bikaneri heritage in the overall packaging design.
the impact
A revamped company profile suitable for investor presentations.
Achieved uniformity across diverse packaging designs.
Developed cohesive marketing collateral for various platforms.
Preserved and highlighted the authentic Bikaneri essence while embracing a modern appeal.
Overall, the impact was positively received, aligning with BhujiaLalji’s brand goals and objectives.
We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.
