Designing an annual magazine for a leading AI brand.
- brand identiy
- presentation Design
brand overview
Fractal is a multinational AI company excelling in analytics and machine learning solutions for industries such as healthcare, finance, and retail. Renowned for transforming data into actionable insights, Fractal is a global leader driving innovation in intelligent decision-making. With a strong focus on cutting-edge technology, Fractal continues to shape the landscape of artificial intelligence across diverse sectors.
the Challenges
- Developing a cohesive layout for the annual magazine compilation of all 4 issues alongside new releases.
- Ensuring the design aligns with the theme of ‘AI evolution’ for Fractal’s magazine.
- Balancing simplicity for readability while emphasizing key issues.
the approach
- Carefully curated a layout that seamlessly integrated all issues while highlighting the theme of ‘AI evolution.’
- Prioritized readability with a clean and intuitive design.
- Emphasized key issues through strategic visual elements and layout choices.
the impact
- Successfully designed and published the annual magazine, garnering positive feedback from the Fractal team.
- The magazine’s design successfully conveyed the evolution of AI, aligning with Fractal’s brand message.
We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.
