Designing an annual magazine for a leading AI brand.

brand overview

Fractal is a multinational AI company excelling in analytics and machine learning solutions for industries such as healthcare, finance, and retail. Renowned for transforming data into actionable insights, Fractal is a global leader driving innovation in intelligent decision-making. With a strong focus on cutting-edge technology, Fractal continues to shape the landscape of artificial intelligence across diverse sectors.

the Challenges

  • Developing a cohesive layout for the annual magazine compilation of all 4 issues alongside new releases.
  • Ensuring the design aligns with the theme of ‘AI evolution’ for Fractal’s magazine.
  • Balancing simplicity for readability while emphasizing key issues.


the approach

  • Carefully curated a layout that seamlessly integrated all issues while highlighting the theme of ‘AI evolution.’
  • Prioritized readability with a clean and intuitive design.
  • Emphasized key issues through strategic visual elements and layout choices.

the impact

  • Successfully designed and published the annual magazine, garnering positive feedback from the Fractal team.
  • The magazine’s design successfully conveyed the evolution of AI, aligning with Fractal’s brand message.

We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.

Jermina Menon

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