Creating watchface designs for a contemporary electronic brand
- brand identiy
- presentation Design
brand overview
Hammer Lifestyle is dedicated to sculpting an accessible and healthier lifestyle for contemporary India. The brand envisions transformative change sustained through affordable, high-tech solutions.
the Challenges
Crafting watchfaces that seamlessly integrate health-tracking features.
Ensuring designs resonate with the brand identity across various themes.
Balancing aesthetic appeal with the functional requirements of a smartwatch.
the approach
Meticulously designed watchfaces across diverse themes – sporty, ethnic, abstract, and simple.
Infused motion elements into designs for enhanced visual impact.
Aligned each design with the brand’s commitment to promoting a healthier lifestyle.
the impact
Positive response from consumers.
Successfully reinforced the brand’s identity and commitment to health.
Positioned Hammer Lifestyle as a market leader with visually appealing, functional smartwatches.
We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.
