koda jewelry
- brand identity
brand overview
Koda is an ethnically sourced and manufactured exclusive semi-precious jewelry brand, inspired by natural art from India and other parts of the world. They specialize in Brass, Copper, Sterling Silver, Gold filled, and Natural stone jewelry and components.
the Challenges
Koda was looking for a brand identity that better reflected their timeless vision of curating exquisitely handcrafted jewelry selections for a larger audience with refined taste. They wanted to showcase a brand that would mark their presence as creators of authentic and sustainable accessories.
the approach
Ornamenting the values of luxury and sustainability, we crafted a design identity for Koda with wearables that adorned elements of natural suave. With the new logo offering an abstract podium feel and colors that keep one grounded, the structure reveals the allure of their lasting semi-precious stones. Koda Wearables has now unearthed a brand as timeless as abiding crystal cascades.
the impact
As Koda proceeds to turn the page to a new chapter, this refreshed brand identity subtly makes a statement of keeping its Indian roots grounded while catering to a larger audience. Koda’s new design system translates its sustainable and imperishable vision into a brand identity that makes handcrafted sophistication as unique as their celestial stone hoops.
We recently worked with 152co for a special report The team understood the brief perfectly, took our inputs and gave us a fantastic report which was loved by all – internal teams & clients The team works hard & sometimes we gave them really short deadlines to meet, which they did. Loved working with them & hope to work again in the future too.
