Rebranding that helped A
premium house of brands
spread their legacy

brand overview

Mirania Furniture is an extended arm of the Mirania group and deals in high-end sophisticated furnishing solutions for personal and corporate spaces. 

They house a blend of classy and bespoke furniture from over 14 global brands viz. Stanley, Steelcase, Hunter Douglas, etc.; and provide their customers with a polished, tailored, and memorable experience from their Kolkata based physical showroom as well as online store.

the Challenges

Despite being well-renowned in Kolkata, Mirania Furniture’s visibility was not widespread across the nation. 

The storefront, as well as the brand, lacked a powerful brand identity that would accurately reflect the brand’s values.

A strong visual identity was needed to use in various marketing efforts. 

Apart from the versatile global collections, they also craft custom and bespoke furniture pieces of their own. They needed a clean and bespoke identity that could also be functional for branding their custom furniture pieces.

the approach

Through one-on-one discussions with the company founders, we identified their business objectives, and the kind of brand message they wished to convey to their target audience.

We took inspiration from architectural structures and created a brand identity for them that was classy, finessed, and polished.

Our branding was such that it could be seamlessly incorporated into the spatial design of their physical store, the embossed branding on their custom furniture pieces, and the existing UI design of their online store. 

We crafted a fresh company profile for them, designed fully in-tune with the renewed brand identity, in order to present to prospect partners.

the impact

The new brand identity completely reflected the brand’s core principles and was well appreciated by the founders.

The renewed look of their physical storefront and online store led to an increase in footfalls and website traffic.

The company profile acted as a crucial digital asset and a robust marketing tool.

The long barrow was built on land previously inhabited in the Mesolithic period. It consisted of a sub-rectangular earthen tumulus, estimated to have been 15 metres (50 feet) in length, with a chamber built from sarsen megaliths on its eastern end. Both inhumed and cremated human remains were placed within this chamber during the Neolithic period, representing at least nine or ten individuals.

Khadija Abidin

founder at darwinbox

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