Crafting a youthful and culturally resonant narrative for a hair care brand

brand overview

Sunsilk, a well-known global hair care brand, is loved for its affordable and accessible products. Designed with women in their early 20s in mind, Sunsilk offers a variety of shampoos and conditioners that cater to different hair concerns. 

Whether it’s for daily care or specific issues, Sunsilk ensures quality hair care without the hefty price tag, making it a go-to choice for young women seeking effective and budget-friendly solutions

the Challenges

  • Create a culturally appropriate and youthful design for Sunsilk.
  • Accurately showcase ingredient-based products in a visually engaging manner.
  • Tailor the brand messaging to resonate with young adult girls/women.

the approach

  • Conducted Asset Creations for various platforms, including social media, Amazon listings, and Google ads.
  • Crafted compelling campaign creatives to communicate the essence of Sunsilk’s culturally inspired shampoos and hair care.
  • Implemented an overall conceptualization and creation strategy to ensure a cohesive brand image.
  • Focused on creating visually appealing content that highlighted the product’s ingredients and cultural relevance.

the impact

  • The campaigns received positive reception, resonating well with the target audience.
  • Generated substantial engagement on social media platforms, fostering a sense of community around the brand.
  • Notably influenced sales in a positive direction, indicating a successful alignment of the brand with the preferences and expectations of young adult girls/women.

The long barrow was built on land previously inhabited in the Mesolithic period. It consisted of a sub-rectangular earthen tumulus, estimated to have been 15 metres (50 feet) in length, with a chamber built from sarsen megaliths on its eastern end. Both inhumed and cremated human remains were placed within this chamber during the Neolithic period, representing at least nine or ten individuals.

Khadija Abidin

founder at darwinbox

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